HillDT Blog

Marketing Your Practice: 6 Tips for Building Your Professional Network

The old saying about business success goes, “it’s not what you know, it’s who you know.” While that’s not quite true in the healthcare industry - what you know is one of the most vital parts to providing healthcare - who you know also matters a lot to your personal success and the success of your practice. Building your network of healthcare professionals (HCPs) requires ongoing work outside of your practice’s walls, but it can help you discover new opportunities, teach you valuable information, and gain a steady source of referrals.

Marketing Your Practice: How to Use Social Media to Grow Your Clinic

When you imagine which businesses need to be on social media, you probably think of brands like fashion and tech, or maybe local shops and restaurants. But healthcare? It’s more important than you might think. Creating a social media presence for your clinic may seem intimidating, but the benefits of building social media marketing into your efforts could help you reach an entirely new audience of your ideal patients.

Marketing Your Practice: What New Patients Want to Know about SDT

Healthcare professionals may get excited about the latest technologies, treatments, and breakthroughs that mean improved outcomes for their patients, but when it comes to the people being treated, it’s common to run into skepticism. Spinal decompression therapy (SDT) with a mechanized decompression table is a relatively new treatment for a variety of spinal conditions, and may set off some alarm bells with new patients who aren’t familiar with it. Here are some questions that new patients may have about SDT before they’re ready to receive the treatment.

Key Takeaways from the 2018 HillDT Clinical Outcome Survey

 

At HillDT, staying in touch with our customers is essential to what we do.

7 Tips for Attracting More Patients to Your Clinic

All small businesses face the challenge of bringing in new business - and healthcare practices are no exception. However, while doctors, nurses, and healthcare technicians may have the knowledge and skill to offer exceptional service and treatment to their patients, medical programs don’t usually cover business management skills like marketing. Don’t worry - you won’t have to go back to school for it. Attracting patients takes some work, but it’s easier than you think.

6 Treatments to Complement Spinal Decompression Therapy

While non-surgical spinal decompression is hugely effective in promoting long-term healing of spinal conditions, in some cases it can take some time before patients begin to see noticeable improvements in pain or ability levels. As a result, many healthcare practitioners have seen success in incorporating other treatments and therapies into a patient’s spinal decompression treatment plan. From short-term pain reduction to treatments that target soft tissues, there are a range of complementary therapies that can boost the effectiveness of spinal decompression therapy.

Adding Value for Patients of Chiropractic

Chiropractic is a highly competitive field, with over 77,000 chiropractors currently licensed in the United States. Because of market saturation in many cities, many chiropractic offices rely on referrals to grow their business. But sometimes, the challenge is just getting that first client in the door, then delighting them so that they want to promote your business. How do you create and add value for your patients?

What Are the Risks of Spinal Decompression?

Back pain is incredibly prevalent in the United States, with roughly 80 percent of adults seeking treatment for the condition at some point during their lifetimes. In some cases, such as disk problems, spinal stenosis, and spinal nerve root conditions, patients are often recommended and see relief from some form of spinal decompression. But what spinal decompression risks exist? There are two distinct ways to achieve spinal decompression, non-surgical and surgical, and each presents its own unique risks and complications that healthcare practitioners and patients should know.

Growing Chiropractic Credibility

To put it mildly, chiropractic care hasn't always enjoyed the best reputation in some circles. Frequently embroiled in controversy both within the chiropractic community and the wider medical world, misrepresented chiropractic results and studies have created a stain upon the profession as a whole. This perception is changing, however, and almost half of all adults in the United States have been patients of chiropractic offices. We’ve gathered three studies from the past decade that highlight a growing confidence in chiropractic.

Real World Results from Spinal Decompression Therapy

While studies and reports are valuable for determining the efficacy of spinal decompression therapy, they’re not always the best way to connect with potential clients. To healthcare practitioners that work with numbers, statistics, and variables every day, knowing the impact on a population is vital to building trust in the treatment. For patients, sometimes what works best is a story. Behind every spinal decompression therapy machine statistic is a real-world success story. Here’s one: