HillDT Blog

Should You Upgrade the Equipment in Your Practice?

In a culture obsessed with the latest and greatest, it’s easy to get cynical about the value of tech upgrades. Do people really need a new phone every year, or the latest video game console? In the healthcare industry, this cynicism is exacerbated by high costs, often prohibiting all but the largest institutions from offering brand new equipment. But there’s danger in falling into the trap of settling for what you have. Here are five reasons why you should consider upgrading the equipment in your practice:

The Importance of Non-Pharmacological Pain Treatments

Patients seek out non-invasive and non-drug therapies for a number of different reasons, among them cost, recovery time, and safety. However, while seeking traditional or “alternative” care is often positioned as a personal choice, the number of lives being lost to the opioid crisis in the United States has made the accessibility and acceptance of non-pharmacological treatments are a systemic imperative. What is our role as healthcare professionals?

How Does Spinal Decompression Work?

Non-surgical spinal decompression, also known as spinal decompression therapy or SDT, is used by physicians, chiropractors, physical therapists, and other healthcare professionals to treat conditions that cause pain in the cervical and lumbar spine. But how does it work? What does a treatment do to the body, and what does it look like to practitioners and to patients? Let’s take a closer look:

The 2030 Problem: Getting Chiropractors Involved in Geriatric Care

Who are the patients of chiropractic? According to several studies on the subject, a consistent majority are women between the ages of 45 and 64 who are seeking treatment for low back pain. But due to the rapidly retiring numbers of Baby Boomers, chiropractors may become instrumental in caring for a different demographic: seniors. Declining ease of access to healthcare and a growing shortage of physicians have retirees and soon-to-be-retirees concerned about their health as they age, and chiropractic is perfectly poised to help.

What is Acoustic Compression Therapy?

Acoustic compression therapy (ACT), or extracorporeal shock wave therapy, is a relatively new treatment, but in the few decades that it’s been used to treat patients, it’s made big waves. Used to reduce pain and improve conditions related to scar tissue, nonunions and delayed unions, myofascial pain syndrome, and more, ACT is a powerful therapy that produces results, even when other treatments fail. But what is it, and who is a candidate for ACT?

Marketing Your Practice: 9 Strategies to Reach More Patients

Running a private healthcare practice is no walk in the park. Not only do you have patient care to consider, but also finances, staffing, compliance, and yes, marketing. For some people, getting the word out and talking up their clinic is second nature. For others, it’s just another thing on your to-do list. Fortunately, marketing your practice effectively doesn’t have to be strenuous. Here are nine strategies you can use:

Marketing Your Practice: How to Make Your Clinic Stand Out

From diets to workout routines, people today are more health-conscious than ever, and healthcare specialties like chiropractic have grown to meet the demand. According to the United States Bureau of Labor Statistics, there will be a projected 5,900 more jobs for chiropractors by 2026, meaning a 12% growth rate that is well above the average 7% for all occupations. So how do you make your practice stand out among a rapidly expanding market? Here are four strategies to consider:

Marketing Your Practice: 6 Tips for Building Your Professional Network

The old saying about business success goes, “it’s not what you know, it’s who you know.” While that’s not quite true in the healthcare industry - what you know is one of the most vital parts to providing healthcare - who you know also matters a lot to your personal success and the success of your practice. Building your network of healthcare professionals (HCPs) requires ongoing work outside of your practice’s walls, but it can help you discover new opportunities, teach you valuable information, and gain a steady source of referrals.

Marketing Your Practice: How to Use Social Media to Grow Your Clinic

When you imagine which businesses need to be on social media, you probably think of brands like fashion and tech, or maybe local shops and restaurants. But healthcare? It’s more important than you might think. Creating a social media presence for your clinic may seem intimidating, but the benefits of building social media marketing into your efforts could help you reach an entirely new audience of your ideal patients.

Marketing Your Practice: What New Patients Want to Know about SDT

Healthcare professionals may get excited about the latest technologies, treatments, and breakthroughs that mean improved outcomes for their patients, but when it comes to the people being treated, it’s common to run into skepticism. Spinal decompression therapy (SDT) with a mechanized decompression table is a relatively new treatment for a variety of spinal conditions, and may set off some alarm bells with new patients who aren’t familiar with it. Here are some questions that new patients may have about SDT before they’re ready to receive the treatment.